PROYECTO ASISTENCIA TECNICA AL SECTOR DEL CUERO PARA ACTIVIDADES DE EXPORTACION
The market research of the actual levels of production in Colombia, and the link between European enterpreneurs with Colombia companies taking part in this project to induce communication between the two parts, are the main objectives.
It clearly is a first step to set intervention poins, so that it would be clearer which furthers steps to take in consulting following the markets requests.
Therefore, a detailed analysis on Colombian products, distribution, image and international competitiveness gives the possibility of intervention in inproving bending points and optimising the ones that already present positive aspects.
From this fase, follows the definition of strategies, based on the analysis of answers from the contacts.
This activity is run in Colombia, in small realities part of this project, and it is coordinated with the intervention of designers and model making, that, following market’s information, direct products to companies.
This is finalised at the presentation of colombian products to the main European fairs (year 1998), where results of improvement are evaluated and new strategies are planned.